Abstract
High-quality digital broadcasting contents are susceptible to illegal copy and unauthorized redistribution, which makes broadcasters difficult to protect valuable media assets. So, broadcasters and content providers need the technology for copyright protection of professional digital content. Digital watermarking technology is one of the most actively developed solutions for the copyright protection. This paper suggests the requirements of watermarking technology in DTV(Digital TV) environment for copyright protection and shows the developed real-time watermark embedding/detecting system for HD(High Definition)/SD(Standard Definition) video and experimental results of the system against watermark attack tests. Our watermarking system meets the watermarking requirements of invisibility, robustness and security of DTV environment.