Journal of Family Resource Management and Policy Review (가족자원경영과 정책)

Korean Family Resource Management Association (한국가족자원경영학회)
권호 표지

A Study on the Theoretical Schema for the Subsystem of Institutional Household Management - Focused on the Marketing Management

공공가정경영 하위체계의 이론적 틀 고찰과 재구성 - 마케팅관리 영역을 중심으로

  • Song Hyerim (Dept. of Child and Family Welfare, Univ. of Ulsan) ;
  • Kim Sunwoo (Dept. of Child and Family Welfare, Univ. of Ulsan)
  • 송혜림 (울산대학교 생활과학대학 아동가정복지학과) ;
  • 김선우 (울산대학교 생활과학대학 아동가정복지학과)
  • Published : 2005.05.01
Download PDF
⟨ Previous Next ⟩

Abstract

Improving the quality and level of the research of institutional household management is one of major issues in the field of study on family resource management and human ecology In this context the purposes of this study were to develop the scheme for the theoretical reconstruction of the subsystem in the institutional household management and to present the applicational contents focused on the marketing management. This study reached a conclusion that the marketing management has to include more practical contents such as PR(public relations), the development and management of supporters and volunteers in order to enhance the useful community resources.

Keywords