Analysis of Voter's Acceptance to Female Politician's Appearance

  • 발행 : 2004.12.30

초록

A Politician Appearance Acceptance Model (PAAM model) was formed and designed based on an analysis of how the electorate would accept a female politician. The PAAM model evaluated factors which influenced the voter's view of the female politician based on appearance. Causative factors were assessed that impacted acceptance based on appearance and analyzed whether voting was influenced by the appearance image; appearance image preferences for a female politician included the classic, dramatic, romantic and natural images. Through validations, the appearance image and competency had a causative factor that contributed to the acceptance of the politician image. The Classic Image demonstrated the strongest and most important image among the appearance images. As voters were more interested in the appearance image of a female politician, more emphasis and weight was on the appearance image during the voting selection process.

키워드

참고문헌

  1. Atkinson, Max Our Master' Voice:The Languge and Body Languge of Politics. London: Mexhuen 1984
  2. Bolen, William H Advertising. 2 nd ed. New York: John Wiley And Son Inc. 1984
  3. Boorstin,Daniel. The Image. New York: Athbaum. 1961
  4. Boulding, Kenneth. The Image. Ann Arbor : The University of Michigan Press. 1971
  5. Nimmo. Dan D and Rober L Savage. Candidates and Their Image . Santa Monica, CA: Goodyear. 1976
  6. Nimmo. Dan D. Political Persuaders: The Techniques of Modern Election Campaigns
  7. Bowes, Hohn e. and Herbert Strentz. 'Candidate Image: Sterotyping and the 1976 Debates' in Communication Yearbook 11. edited by Brent Ruden. New Brunswick, NJ: Transaction Books. 1978
  8. Hahn, Dan F and Ruth N Goncher. 'Political Myth: The Images And issue. 'Today's Speech. Vol. 20. No. 3. Summer 1972
  9. Horton.Robin P: Buck Tamsin : Waterson,Patrick E: Clegg,Chris W,Journal of Information Technology,Dec2001,Vol 16 Issue 4, p237. 23p
  10. Jong,Yun Moo(1995). Media Politics. Seoul :JungWooDang pp.239
  11. Lee, Heon Chul(1994). Mass communications and Election. Seoul: ShinYoo
  12. Luigi Leone, Diain,Marco Perugini,Anna Paola Ercolani.European Journal of Social Psychology,Mar 1999 Vol.29 Issue 2/3 p161. 29p
  13. Shin,Young Do(2004) A study on the model of user Acceptance to Activate IC Card-tape Electronic Cash.. KukBangUniv.pp51-58