Journal of the Korean Data and Information Science Society
- Volume 15 Issue 2
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- Pages.317-329
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- 2004
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- 1598-9402(pISSN)
Web Log Analysis System Using SAS/AF
- Koh, Bong-Sung (Department of Statistics, Jeonju University) ;
- Lee, Gu-Eun (Department of Statistics, Jeonju University)
- Published : 2004.05.31
Abstract
The Web log has caught much attraction for tracing of customer activity. So many researches have been carried on it. As a result, Web log analysis solutions has been developed and launched lately. It has been in the spotlight to the website administrators and people in practical marketing business. In this paper, we made an analysis on the various behavior patterns of customers in cooperation with SAS/AF and SCL modules, based on development of GUI from SAS package for disposal of statistical data.