통상정보연구 (International Commerce and Information Review)
- 제6권2호
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- Pages.361-384
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- 2004
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- 1598-7604(pISSN)
항만물류서비스의 품질과 고객만족에 관한 연구 -부산.광양항의 해운선사를 중심으로-
An Empirical Study on the Port Logistics Service Quality and Customer Satisfaction -With a Focus on the Shipping Companies of Busan and Gwangyang Ports-
- 투고 : 2004.05.14
- 심사 : 2004.08.07
- 발행 : 2004.08.25
초록
Recently the port logistics service has been recognized as a important function of the international logistics, therefore, a lot of papers have been issued concerning the measurement of the service quality of that. But in spite of variety of papers, we can not find out the papers concerning the model of the synthetic customer satisfaction. And also the most of papers concerning the customer satisfaction of service quality have been focused not by cognitive evaluation of the customer, but by affective response. In this thesis, the authors are postulating the model and hypothesis to achieve the research by using the Gr
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