패밀리 레스토랑 이용행태에 따른 선택속성에 관한 연구 -부산지역을 중심으로-

A Study on the Selection Attributes according to the Use Types of Family Restaurants. -Busan Area-

The purpose of this study was to identify the selection attributes of family restaurants according to the consumers' use types with the main focus on the family restaurants in the Busan. Area Nine factors in total were generated in order to verify the hypotheses of this study through the factor analysis of the selection attributes of the family restaurants. The differences between the various selection factors for the family restaurants according to the decision-making, the preparation period, and the visiting frequency through the analysis of the diffcrence from the selection factors for the family restaurants according to the use types.