Journal of Applied Tourism Food and Beverage Management and Research (한국관광식음료학회지:관광식음료경영연구)
- Volume 15 Issue 2
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- Pages.187-202
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- 2004
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- 1598-0871(pISSN)
A Study of Commercial Supremaacy Analysis and Perceived Service Quality of Korean Restaurants in Jinju
진주지역의 상권분석과 한식당 서비스 품질 요인분석에 관한 연구
Abstract
As the economy grows rapidly and the national income level increases, the service industry has become more important and its size gets larger. Especially, the food industry undertakes a continuing growth of consumer expenditures through no nationalization of food, consumers varying patterns of eating out, and individualization. However, it includes many problems with improving service quality towards customers owing to the absence of systems and philosophy to realize customer satisfaction management. Therefore, this study conducted a study with Korean traditional restaurant customers to measure their perceived service quality, to verify what factors most influence consumer satisfaction, and to suggest ways to meet the costumer needs by integrating the study results and developing high service quality.
Keywords