A Study on the Constitutional Factors of the Images of Easting House -Targeting the Bibimbap-Specialty Eating House located in Jeonju City-

음식점의 이미지 구성요인에 관한 연구 -전주시내 비빔밥 전문점을 대상으로-

This study had an aim to analyze the relationship between consumers' selection of restaurant and constitutional factors of the images of Bibimbap Specialty restaurant. The study examined through constitutional factors including hygiene, employee, facility, brand, convenience, price and food, and found those effects on selection of restaurant. In addition, the image of restaurant had an effect on that of hygiene and employee, price and food in order.