A Study on Development of Color and Image Marketing Strategies for the LOHAS & Nomadic Consumer in Foodservice Industry

로하스와 노메딕 소비자층을 위한 외식산업에서의 컬러와 이미지 마케팅에 관한 연구

We defined life style as something that every members of society have in common. These social and cultural environments build up not only society group or every individual's expectation but also its own life style. In that way, these social and cultural environments leads to particular consumer behavior pattern in this food-service industry. So we regard next generation's trend which consists of rational consumers as important indicator when we make future's plan in foodservice industry. We consider smart map which needs rational and continuous consume pattern as the construction of next generation's main consumer class. Therefore, this study tried to develop of color and image marketing strategies to attract LOHAS and nomadic consumer.