참고문헌
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- 박준철과 윤만희, '인터넷쇼핑몰 회원가입자의 관계품질에 영향을 미치는 요인에 관한 연구', '경영정보학연구'. 제12권, 제3호(2002), pp.21-43
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- 이두희와 구지은, '인터넷 쇼핑몰에서의 상호작용성에 관한 연구 : 척도 개발 및 효과분석', '마케팅연구', 제16권, 제2호(2001), pp.115-140
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- 최동궁과 박영봉, '웹 특성변수가 웹 브랜드 자산 형성요인에 미치는 영향에 관한 연구', '마케팅연구', 제17권, 제3호(2002), pp.123-146
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