Culinary science and hospitality research (한국조리학회지)
- Volume 10 Issue 3
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- Pages.171-189
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- 2004
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
A Study on New Product Developement Strategy of Food Service Coporation
외식업체의 신상품 개발전략에 관한 연구
Abstract
In the relationship between a strategy and an outcome of new product development, a sample that can most give priority to a cost-price and a consumer is reflected in the result of financial affairs and non-financial affairs the most. A sample that can more give priority to a cost-price more is reflected in the result of financial affairs more. And a sample that can more give priority to a consumer is reflected in the result of non-financial affairs more. In accordance with this consequence, there is a close correlation in the analytical type between a new product developmental strategy and a new product developmental outcome.