Culinary science and hospitality research (한국조리학회지)
- Volume 10 Issue 2
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- Pages.16-29
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- 2004
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
A Study of Attitude toward Healthy Menu
외식소비자의 건강메뉴에 대한 태도에 관한 연구
Abstract
Today, well-being appears as new trend-code all of society. Likewise foodservice industry is influenced by that trend and as a result general menu items tend to change into healthy menu items. Therefore, the purpose of this study is to examine the customers attitude toward healthy menu. One of major research finding is that consumers better interested to healthy menu than past and have potential needs to consume it. So need to extent healthy menu market and develop to consume of healthy menu, should get competitiveness on tastes and price of healthy menu and to segment of healthy menu consumer market.