Communications of the Korean Institute of Information Scientists and Engineers (정보과학회지)

Korean Institute of Information Scientists and Engineers (한국정보과학회)
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제품에 대한 선호도가 사건 관련 뇌전위(ERP)에 미치는 영향

  • Published : 2004.02.01
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Abstract

제품에 대한 사용자의 주관적인 느낌을 파악하고 감성적 만족도를 측정하기 위해서는 주로설문지 등을 이용한 심물리적 스케일(Psychophysical scales) 방법이 주로 이용되어 왔다(Han et al., 2000). 그러나 사용자에게 주관적인 선호도를 점수로 표현하게 하는 심물리적 평가 방법은 몇 가지 문제점을 가지고 있다.

Keywords

References

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