Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Psychological Factors affecting Compulsive Buying Behavior on Fashion Products

패션제품 강박구매행동에 영향을 미치는 심리적 변인 연구

  • 이승희 (성신여자대학교 의류학과) ;
  • 신초영 (성신여자대학교 의류학과)
  • Published : 2004.05.01
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Abstract

The purpose of this study was to examine factors affecting compulsive buying behavior purchasing behavior. Four hundred female college students who have purchased fashion products via Internet shopping or TV home shopping were surveyed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression analysis were used. As the results, 16.3% of respondents were revealed as compulsive buyers. For materialism instrument, four factors of materialism were found and labeled as 'material'. 'consumption', 'happiness', and 'economic value' factors. Also, two factors of entertainment pursuit were also identified as 'change' and 'adventure' pursuit. There were statistically significant differences between compulsive buyers and non-compulsive buyers in terms of materialism, success, and change pursuit, self-esteem, compensation, impulsive purchasing, and binge eating. Compulsive consumption scores were correlated to higher materialism, compensatory, impulsive purchasing, binge eating, shifting, entertainment pursuit, and lower self-esteem. Also, results of multiple regression revealed that compensatory, binge eating, and happiness pursuit were significantly to related to compulsive buying.

Keywords

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