참고문헌
- 서울대학교 대학원 석사학위 논문 소비자의 감정 및 인지적 평가에 기초한 의류상표자산 연구 김경원
- 서울대학교 대학원 석사학위 논문 의복사용과정에서 성과평가와 감정적 경험이 만족과 재구매의도에 미치는 영향 김정아
- 한국의류학회지 v.26 no.11 캐주얼 브랜드 자산의 측정에 관한 연구 김혜정;임숙자
- Managing brand equity Aaker,D.A.
- California Management Review v.38 no.3 Measuring brand equity across products and markets Aaker,D.A. https://doi.org/10.2307/41165845
- Marketing Letters v.7 no.3 An empirical comparison of consumer-based measures of brand equity Agarwar,M.K.;Rao,V.R. https://doi.org/10.1007/BF00435740
- Journal of Consumer Research v.13 no.1 Dimensions of consumer expertise Alba,J.W.;Hutchinson,J.W. https://doi.org/10.1086/209080
- Marketing Management v.10 no.Spring What does marketing success look like? Amber,T.
- Psychological Bulletin v.103 no.3 Structral modeling in practice: Areview and recommanded two-step approach Anderson,J.C.;Gerbing,D.A. https://doi.org/10.1037/0033-2909.103.3.411
- Amos 4.0 User's Guide Arbuckle,J.L.;Wothke,W.
- Journal of Advertising Research v.32 no.4 Observations: Building brand equity by managing the brand relationships Blackson,M.
- Journal of Marketing Theory & Practice v.7 no.2 Does brand loyalty mediate brand equity outcomes? Chaudhuri,A.
- Journal of Marketing v.65 no.2 The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty Chaudhuri,A.;Holbrook,M.B. https://doi.org/10.1509/jmkg.65.2.81.18255
- Journal of Consumer Research v.15 The situational importance of recall and inference in consumer decision making Chattopadhyay,A.;Alba,J.W. https://doi.org/10.1086/209140
- Journal of Advertising v.24 no.3 Brand equity, brand preference and purchase intent Cobb-Walgren,C.J.;Ruble,C.A.;Donthu,N.
- Journal of Advertising Research v.36 no.4 Understanding, measuring, and using brand equity Dyson,P.;Farr,A.;Hollis,N.
- Consumer behavior: Advances and application in marketing East,R.
- Journal of Consumer Psychology v.7 no.1 Brand equity as a signaling phenomenon Erdem,T.;Swait,J. https://doi.org/10.1207/s15327663jcp0702_02
- Journal of Marketing Research Society v.38 What is brand equity anyway, and how do you measure it? Feldwick,P.
- Journal of Consumer Research v.24 no.4 Consumer and their brand: Developing relationship theory in consumer research Fournier,S.
- Journal of Marketing v.57 no.1 Conceptualizing, measuring, and managing customer-based brand equity Keller,K.L. https://doi.org/10.2307/1252054
- Strategic brand management: Building, measuring, and managing brand equity Keller,K.L.
- Marketing Management v.10 no.2 Building customer-based brand equity Keller,K.L.
- Ivey Business Journal no.March/April Brand equity: Capitalizing on intellectual capital Kohli,C.S.;Leuthsser,L.
- International Journal of Research in Marketing v.13 Characteristics of Memory Association: A Consumer-based brand equity perspective Krishnan,H.S. https://doi.org/10.1016/S0167-8116(96)00021-3
- European Journal of Marketing v.29 no.4 Brand equity: The halo effect measure Leuthesser,L.;Kohli,C.S.;Harich,K.R. https://doi.org/10.1108/03090569510086657
- Journal of Retailing v.78 Modeling customer perceptions of complaint handling over time: The effects of perceived justice on satisfaction and intent MaxhamⅢ,J.G.;Netemeyer,R.G. https://doi.org/10.1016/S0022-4359(02)00100-8
- Journal of Consumer Marketing v.12 no.4 Measuring customer-based brand equity Mittal,L.W.;Sharma,A. https://doi.org/10.1108/07363769510095270
- Marketing Management v.9 no.1 Understanding and measuring brand equity Schultz,D.E.
- Consumer behavior: Buying, having, and being (3rd. ed.) Solomon,M.R.
- Journal of Consumer Research v.27 no.1 Consumer learning brand equity Van Osselaer,S.M.J.;Alba,J.W. https://doi.org/10.1086/314305
- Academy of Marketing Science v.28 no.Spring An examination of selected marketing mix elements and brand equity Yoo,B.;Donthu,N.;Lee,S. https://doi.org/10.1177/0092070300282002