복식문화연구 (The Research Journal of the Costume Culture)
- 제12권1호
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- Pages.182-198
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- 2004
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
화장에 관한 기존연구 유형의 분석
Analysis of Previous Make-up Study
초록
The purpose of this study was to analyze the previous make-up studies. A number of publications and journals were reviewed and analyzed carefully. The results of review and analysis were as follows: There were many different subjects in make-up studies and They can be divided into ten types : cosmetics purchase behavior, change of make-up culture and comparison, make-up trend by era, cosmetics industry's standing of today and strategy, art trend in make-up, brand preference of cosmetics, make up attitude, recognition about imported cosmetics and purchase behavior, color preference of cosmetics, the relationship between self-concept and make-up. In general, the cosmetic purchase behavior studies are conducted most actively. According to result that analyze existent study, special duality of cosmetics purchase action appears very variously according to standard of classification of study target and study target. But, study target and method of study are not various, and purchase behavior study collected with make-un and clothes is yew lacking. Therefore, in this study, wished to discover problem of virtue study because analyzes studies about previous make-up and present forward study direction.
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