모시옷 활성화를 위한 소비자 연구

A Research on the Positive Consumption of Ramie Clothes

  • 김용덕 (건양대학교 패션뷰티디자인학부) ;
  • 박은희 (건양대학교 패션뷰티디자인학부) ;
  • 유관순 (건양대학교 패션뷰티디자인학부) ;
  • 이서희 (건양대학교 패션뷰티디자인학부) ;
  • 이희승 (건양대학교 패션뷰티디자인학부) ;
  • 홍영기 (건양대학교 패션뷰티디자인학부)
  • Kim, Yong-Duck (Dept. of Fashion & Beauty design, Konyang University) ;
  • Park, Eun-Hee (Dept. of Fashion & Beauty design, Konyang University) ;
  • Yoo, Kwan-Soon (Dept. of Fashion & Beauty design, Konyang University) ;
  • Lee, Seo-Hee (Dept. of Fashion & Beauty design, Konyang University) ;
  • Yi, Hee-Seung (Dept. of Fashion & Beauty design, Konyang University) ;
  • Hong, Young-Ki (Dept. of Fashion & Beauty design, Konyang University)
  • 발행 : 2004.03.31

초록

It surveyed consumers between 20s and 60s to understand how often they wear ramie clothes and what they are dissatisfied with wearing ramie clothes. First, people who are older than 50 have more ramie clothes than people who are younger than 50. They purchased ramie clothes at a store of Korean traditional costumes(35.1%) and special sales shops including departments(33.8%). People older than 50 washed ramie clothes with hands in their houses. But people younger than 40 washed their ramie clothes in a laundry. Third, it surveyed what was their dissatisfaction with ramie clothes. They responded that the type and design is limited.(44.4%) There isn't a design for young people.(33.3%) In the survey of color and patterns, they responded that the colors are not classified for people of different ages.(57.7%) The others complained that the patterns are not enough.(22.5%) They are dissatisfied with ramie clothes as it is easy to have wrinkle and it isn't elastic.(66.7%) Fourth, it surveyed the tendency to purchase ramie clothes based on different four factors. The factor 1 is the tendency to have good quality. Factor 2 is the tendency of reluctant purchasing. Factor 3 is the tendency of variety of distribution routes. Factor 4 is the tendency of design.

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