The Journal of Natural Sciences (자연과학논문집)
- Volume 13 Issue 1
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- Pages.129-146
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- 2003
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- 1225-6196(pISSN)
A study on Pursuing Benefits of TV Home-Shopping Customers
TV 홈쇼핑 구매자들의 추구혜택에 대한 연구
- Choi, Yoon-Jin (Division of clothing & Textiles, College of Tourism & Fashion, Pai Chai University) ;
- Park, Hye-Sun (Division of clothing & Textiles, College of Tourism & Fashion, Pai Chai University)
- Published : 2003.06.09
Abstract
The purpose of this research were to study TV home-shopping customers' pursuing benefits when purchasing clothing, to segment customer groups by pursuing benefits, and to investigate differences of purchasing behavior and demographic variables among these groups. The subjects for final analysis were 302 females over twenty, living in Seoul, Gyeonggi province, and Daejeon. The statistics used for analysis were factor analysis, cluster analysis,