Korean Journal of Agricultural Science (농업과학연구)

Institute of Agricultural Science, CNU (충남대학교 농업과학연구소)
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Analysis of Advertising Effect of Farm Homepages Registered in Search Engine

농가 홈페이지의 검색엔진 등록효과 분석

  • Kwon, Yong-Dae (Dept. of Agricultural Economics, College of Agriculture and Life Sciences, Chungnam National University) ;
  • Kim, Eung-Cheo (Dept. of Agricultural Economics, College of Agriculture and Life Sciences, Chungnam National University)
  • 권용대 (충남대학교 농업생명과학대학 농업경제학과) ;
  • 김응철 (충남대학교 농업생명과학대학 농업경제학과)
  • Published : 2003.12.31
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Abstract

This paper aims at being informed on how farms should invest resources to advertise their homepages on the internet. The number of visitors to homepage was used for analyzing the effect of advertising homepages of farmers conducting e-business. The results of analysis are as follows; (1) The daily number of visitors that has viewed homepages was 55 on average, (2) 48% of visitors came to farm homepages via search engine, which was the highest rate among accessible routes to homepage. Therefore, it was suggested that farmers should register their homepages on major search engines such as yahoo.co.kr, naver.com and daum.net in order to promote the effect of advertising homepage. We recommend that farmers should enlist the name of agricultural products on the first page of search engine view because people tend to use key word(92%) rather than homepage name(8%) when they would like to search wanted products on the internet.

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