Pricing of Congestible Internet Services

혼잡발생 가능한 인터넷 서비스의 과금 모형

The quality of Internet services such as VOD and Web storage services deteriorates as the number of users increases beyond a certain point. However, most of the pricing mechanisms in research as well as those in practice do not reflect such situations (i.e., congestion). The purpose of this paper is to show that different types of pricing mechanisms are required and to model such situations using game theory. We extend Fishburn & Odlyzko(1999) model, in which the service quality is the same for the different pricing schemes, to reflect the situations where the service quality is different between the different pricing schemes due to congestion.