A Study on Promotion Plans of B2B e-Marketplace in Korea

국내 B2B e-marketplace의 활성화방안

Nowadays, the spreading of electronic commerce using internet demands a lot of change in business environments, as it is called B2B. Especially, the B2B based EC have a majority rates over the 10% of whole EC markets. As the approach way and the core axis of e-Marketplace in B2B markets are changed more by the business section and industry section than by each company sections, all of the world leading company including Korea are trying to take a prior occupation in e-Marketplace market. In korea, B2B e-Marketplace are mainly leaded by ministry of commerce, industry and energy which choice the company, run a trial managed company. Above MOCIE efforts are now having a lot of trial and error. Accordingly, this thesis are focused on researching the construction trends of B2B e-Marketplace, the future prospects, and promotion plans.