통상정보연구 (International Commerce and Information Review)
- 제5권2호
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- Pages.3-17
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- 2003
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- 1598-7604(pISSN)
온라인 종합쇼핑몰업체의 e-Business 활용방안
A Study on the e-Business Utility of On-line Shopping Mall Firms
초록
This paper examined a e-Business utility of on-line shopping mall firms. Based on the literature review and cases study, the following results were found. First, in e-business policy, it was found that partnership between government and market are very important to e-business utility. Second, e-CRM of on-line shopping mall firms should be considered web site design based on commodity, cafe based on experience and information shares, and transaction confirm service. Third, B2C e-commerce model should be contained firm-specific force, customer oriented force, social force, and technology force.