A Study on the strategy for Success in the Electronic Trade Transaction

전자무역의 과제와 성공전략에 관한 연구

The purpose of this article is to study on the strategy for Success in the Electronic Trade Transaction. The term "electronic trade" means all or part of any such trade as implemented by means of apparatus having the information processing capability, such as a computer, and networks of information and communications. The Internet brings people together from every country in the world. It reduces the distances between people in many ways. The predominant language on the Web is English, although sites in other language barrier is overcome, the technology exists for any business to conduct electronic commerce with any other business or consumer, anywhere in the world.

인터넷을 활용한 전자무역의 도입은 정보수집, 해외마케팅, 거래협상, 물류운송, 대금결제, 분쟁해결의 각각의 단계에서 무역거래기능과 무역거래관행을 변화시켰다. 따라서, 본고는 전자무역의 의의와 특징, 전자무역관행의 변화를 먼저 살펴보고 난 다음, 전자무역이 성공적으로 수행될 수 있는 과제와 전략에 관하여 고찰해 보고자 한다.