외식업체 검색사이트에 대한 인식과 이용실태조사

A Research on Actual State and Awareness for Restaurant Searching Website

  • 진양호 (경기대학교 외식조리학과) ;
  • 전진화 (경기대학교 외식조리학과) ;
  • 정소윤 (경기대학교 외식조리학과)
  • 발행 : 2003.09.01

초록

As people's interest about food service rises, curiosity about correct foodservice company's information is rising on own inclination and necessity than usual foodservice company. Full text search site that do to foodservice company hereupon is operated, it is becoming menu that do not fall in name of ' Eumsikjeomchatgi ' in a representative search site such as Yahoo, Empas, Hanmir and so on. But, is not beam margin battle array that these search engines find data that they want being applied perfectly in site FACE that is use up to now. Also, is looked that there is problem about practical use service and search. Because search effect of site by that investigate consumers' awareness and practical use turkey for foodservice company search site and diagnose present level, it is thing to grope improvement. This research may supply one suggestion point establishing by more effective marketing communication strategy through internet hereafter.

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