Journal of information and communication convergence engineering

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
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Association Rule Mining Algorithm and Analysis of Missing Values

  • Lee, Jae-Wan (School of Electronic and Information Engineering, Kunsan National University) ;
  • Bobby D. Gerardo (School of Electronic and Information Engineering, Kunsan National University) ;
  • Kim, Gui-Tae (School of Electronic and Information Engineering, Kunsan National University) ;
  • Jeong, Jin-Seob (School of Electronic and Information Engineering, Kunsan National University)
  • Published : 2003.09.01
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Abstract

This paper explored the use of an algorithm for the data mining and method in handling missing data which had generated enhanced association patterns observed using the data illustrated here. The evaluations showed that more association patterns are generated in the second analysis which suggests more meaningful rules than in the first situation. It showed that the model offer more precise and important association rules that is more valuable when applied for business decision making. With the discovery of accurate association rules or business patterns, strategies could be efficiently planned out and implemented to improve marketing schemes. This investigation gives rise to a number of interesting issues that could be explored further like the effect of outliers and missing data for detecting fraud and devious database entries.

Keywords

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