International Journal of Costume and Fashion

  • 제3권
  • /
  • Pages.107-120
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  • 2003
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  • 2233-9051(pISSN)
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  • 2288-7490(eISSN)
한국복식학회 (The Korean Society of Costume)
권호 표지

A Study on the Clothing Image Perception of Elderly Women According to Sex-Role Attitude and Gender

  • Lee, Myoung-Hee (Dept. of Clothing & Textiles, Sungshin Women′s University) ;
  • You, Kyung-Sook (Dept. of Clothing & Textiles. Kunsan National University) ;
  • Lee, Eun-Sil (Dept. of Beauty & Fashion, Jinju International University)
  • 발행 : 2003.12.01
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초록

The purpose of this study was to examine the differences in the clothing image perception of elderly women according to the clothing types, the clothing colors, the perceiver's sex-role attitude, and gender. Result of factor analysis revealed that the dimensions of clothing image perception was classified into four categories: evaluation, youth, warmth, and activity. Perceiver's sex-role attitude and gender gave a significant influence on the perception of evaluation factor. Youth factor had an interaction effect on the clothing types, clothing colors, and sex-role attitudes. The persons with a conservative sex-role attitude perceived the clothing image of warm color suits as younger than the one of cold colors. The clothing image of a warm colored Hanbok (Korean traditional dress) was perceived milder than a cold one, but there were no difference in suits. Bright color suits make the wearer look younger, and cold color suits make the wearer look active. The clothing color had greater influences on the warmth and the evaluation factor than clothing types. Persons who have a conservative sex-role attitude perceived the differences according to clothing types and colors in a traditional way. It could be certified that perceiver's sex-role attitude was one of the variables influencing his/her perception in social interaction.

키워드

참고문헌

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