The Research Journal of the Costume Culture (복식문화연구)
- Volume 11 Issue 3
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- Pages.331-339
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- 2003
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
The Influence of Constituent of the Fashion Convention on Customer Satisfaction
패션 컨벤션 구성요인이 고객만족에 미치는 영향
Abstract
This study first defines the fashion convention industry as an idea that includes international conventions, exhibitions and collections mainly dealing with fashion (fabric·material, clothing·fashion, and machinery·equipment). It then infers constituents of the industry based on preceding studies on service quality and satisfaction, and analyzes their importance and the structural relation between constituent performance, satisfaction and ex post behaviour. Also it analyzes perception difference of the organizer and participators on constituent importance, performance, and satisfaction. In the survey, a total of 500 questionnaires were distributed to the organizers and participants of 2001 Seoul Fashion Week, and among them, 259 questionnaires from the participants and 18 from the organizers were used as data for the demonstrative analysis. LISREL 8 program and SPSS WIN V. 8.0 were used for a statistical process of collected data.