방송매체에 나타난 식품영양정보 모니터링

The Monitoring of Information about Food and Nutrition Presented Throughout Various Television Brodeast Media

  • 류혜숙 (숙명여자대학교 생활과학대학 식품영양학과) ;
  • 양일선 (연세대학교 생활과학대학 식품영양학과) ;
  • 김현숙 (숙명여자대학교 생활과학대학 식품영양학과)
  • 발행 : 2003.06.01

초록

The purpose of this study was to analyze information about food and nutrition presented through the television broadcast media, with the aim of finding out the optimal communication method for supplying the general public with accurate information. To perform this study, a total of sixteen monitoring people were recruited and trained before and during the study. Five domestic TV channels were selected to be monitored, and the total monitoring period was six months. For maximum efficiency, the monitoring people were assigned to 8 teams. The results of the present study can be summarized as follows : First, the total reported cases of information about food and nutrition were 237, of which about 30% were judged appropriate and 70% as inappropriate. Second, classifying each case by program type, information programs made up the highest portion at 82 cases (34.6%), cooking programs accounted for 76 cases (32.1%), news programs for 40 cases (16.9%), and entertainment programs for 7 cases (3.0%). The analysis showed that the greatest amount of incorrect information was found in dramas, followed by entertainment, information, cooking and news programs. Third, classifying each case by theme of contents monitored, meal preparation and cookery made up the highest portion at 86 cases (36.3%), foods accounted for 67 cases (28.3%), disease and diet-therapy for 40 cases (16.9%), eating habits for 31 cases (13.1%), and diet and fitness for 13 cases (5.5%). Incorrect information was conveyed most often on the themes of food habits, foods, disease and diet-therapy, cookery, and diet and fitness. Fourth, classifying each case by channel, Cable TV had the highest frequency at 72 cases (30.4%), MBC had 51 cases (21.5%), SBS had 43 cases (18.1%), KBS1 had 41 cases (17.3%) and KBS2 had 30 cases (12.7%). In conclusion, systematic monitoring should be continued to reduce the frequency of incorrect information being broadcast and to help ensure that accurate information is conveyed to the general public. Moreover, there should be a system of cooperation to provide information to help broadcast production teams establish a strategic program. Finally, it is essential to organize an advisory team by promoting links between the mass media and specialists in the field, and to develop an educational program on nutrition to help ensure the communication of accurate information on food and nutrition. (Korean J Nutrition 36(5): 508∼514, 2003)

키워드

참고문헌

  1. Korean J Nutr v.34 no.2 Effect-Evaluation of Nutrition Education Program for the Mothers of Preschool Children in Kindergarten Kang,H.J.;Kim,K.M.;Kim,K.J.;Ryu,E.S.
  2. 한국영양학회 춘계학술대회 초록집 영양관련 보도의 현실 김초일
  3. 한국영양학회 춘계학술 초록집 대중매체가 국민 건강에 미치는 영향과 중요성 김기태
  4. Korean J Nutr v.34 no.2 A Study on the Food Habit and Nutritional Status of Developmentally Disabled Children Park,E.J.;Moon,H.K.;Lee,S.S.;Park,W.H.
  5. Korea J Community Nutrition v.7 no.5 A Need Assessment to Develop Website Contents on Nutritional Information and Counseling for Teenagers Ly,S.Y.;Lee,J.W.;Seo,J.S.;Kim,K.E.
  6. Korea J Community Nutrition v.7 no.5 The Dietary Intakes and Internet Searches Reagarding by Disease in College Students Participating in a Nutrition Education Web Class You,E.Y.;Sung,H.I.;Kawk,J.O.;Chang,K.J.
  7. Journal of Korean Dietetic Association v.4 no.1 Nutrition knowledge and attitude analysis of elderly people for the development of nutrition education program Yang,I.S.;Lee,J.M.;Chae,I.S.
  8. 대한영양사회 모니터 교육 인쇄 매체에 나타난 불건전한 식생활 관련 정보분석을 위한 이론적 고찰 공용배
  9. 프로그램 평가론 배호순
  10. Journal of Consumer Research v.13 The role of attention in mediating the effect of advertising on attribute importance Mackenzie,S.B. https://doi.org/10.1086/209059
  11. The Korean Society of Dietary Culture v.11 no.4 Television Food Adverti:Review and Recommendation Kim,H.S.
  12. 대한영양사회 모니터 교육
  13. 대한영양사회 식품영양 모니터링 심포지엄 국민건강 관련정보의 역활과 중요성에 대하여 강상현
  14. 대한영양사회 모니터 교육 대중매체 모니터 방법론 김기태
  15. 대한영양사회 모니터 교육 식생활 관련 불건전한 방송사례 분석을 위한 이론적 고찰 민영묵
  16. 식품,영양 모니터링 심포지엄 국민건강관련 정보의 역할과 중요성 김기태
  17. 대한영양사회식품영양 모니터링 심포지엄 방송매체에 나타난 식품영양정보 김현숙
  18. 언론 모니터 활동 보고서 대한 영양사회
  19. Korean J. Community Nutrition v.3 no.2 Analyzing the Producer's Attitudes toward Specialist's Advice and the Panelist Constitution of Nutritionrelated TV Programs Lee,J.W.;Lee,B.K.
  20. 서울대학교 보건대학원 석사학위 논문 국내 주요 일간지 환경기사의 정확성에 관한 연구 안경주
  21. Korean J Community Nutrition v.3 no.4 Examination about the Television's Role of Nutrition Education through Content Analysis of Nutritionrelated Programs Lee,J.W.;Lee,B.K.
  22. 정책위원회 종합보고서 91 방송편성 방송위원회
  23. 대한영양사회 식품영양 모니터링 심포지엄 방송매체에 나타난 식품영양정보에 대한 토의 박용주