Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 27 Issue 3_4
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- Pages.289-297
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- 2003
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans
한국과 미국 소비자의 의복행동에 관한 비교 조사
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Lim, Sook-Ja
(Dept. of Clothing and Textiles, Ewha Womans University) ;
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Yang, Yoon
(Dept. of Psychology, Ewha Womans University) ;
- Lee, Seung-Hee (Dept. of Clothing and Textiles, University of Sungshin) ;
- Ahn, Cheun-Soon (Dept. of Fashion & Industry, University of Incheon) ;
- Lennon, Sharron J, (Dept. of Consumer and Textile Sciences, The Ohio State University)
- Published : 2003.04.01
Abstract
The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.
Keywords