경영과정보연구 (Management & Information Systems Review)
- 제9권
- /
- Pages.65-80
- /
- 2002
- /
- 1598-2459(pISSN)
- /
- 2733-4767(eISSN)
초기 무료 서비스를 제공하는 웹사이트의 품질 및 가격전략
A Quality and Pricing Strategy for Web Sites Providing Initial Free Services
초록
As the growth of Internet business, many web sites have been developed their own Internet business strategies. Yet, many web sites have difficulties to make profit. In this paper, an economic model is developed to analyze web sites' quality and pricing strategies when they initiate their services as free services and develop advertising services and other charged services. By analyzing the economic model, optimal quality and prices was found. And by analyzing the optimal strategy, I found that web sites should properly decide their market share on initial customer. Finally, the importance of web sites' productivity to make profit is emphasized.