Technology Valuation Framework and Technology Valuation System

보유 기술의 가치평가 방법론 및 기술가치 평가시스템

  • Yun, Myung-H. (Department of Industrial Engineering, Seoul National University) ;
  • Han, Sung-H. (Division of Mechanical and Industrial Engineering, Pohang University of Science and Technology) ;
  • Choi, In-Jun (Division of Mechanical and Industrial Engineering, Pohang University of Science and Technology) ;
  • Ryu, Tae-B. (Division of Mechanical and Industrial Engineering, Pohang University of Science and Technology) ;
  • Kwon, O-Chae (Division of Mechanical and lndustrial Engineering, Pohang University of Science and Technology)
  • 윤명환 (서울대학교 산업공학과) ;
  • 한성호 (포항공과대학교 기계산업공학부) ;
  • 최인준 (포항공과대학교 기계산업공학부) ;
  • 류태범 (포항공과대학교 기계산업공학부) ;
  • 권오채 (포항공과대학교 기계산업공학부)
  • Received : 20020200
  • Accepted : 20020700
  • Published : 2002.12.31

Abstract

Recently, the interest in technology valuation is revived and increasing mainly due to the lack of suitability of the traditional valuation methods in explaining the market reaction to newly-emerging knowledge-oriented companies. Moreover, many firms are now gearing their efforts to the strategic use of technology asset such as technology licensing, transfer and commercialization. Firms are also trying to enhance their technological competitiveness by re-evaluating their technology level and thus identifying the strengths/weaknesses of their technology portfolio. To accomplish this objective, the development of an integrated evaluation system for technology assets is essential. This paper presents a technology valuation system developed for a steel manufacturing company in South Korea. The valuation framework is based on; (1) the multi-attribute evaluation of technological competitiveness using Analytic Hierarchical Process and; (2) the expected future benefit of the technology using four different methods of discounted cash flow estimation. The suggested framework will be easily applicable to various industries where technological competitiveness should be evaluated systematically.

Keywords

References

  1. 김성일(1997), M&A(기업인수합병)대상기업의 가치평가 방법에 관한 연구:목재산업을 중심으로 한 EVA법과 FCF법의 비교
  2. Boer, F.P. (1999), The Valuation of Technology, John Wiley & Sons
  3. Capon, N. and Glazer, R (1987), Marketing and Technology: A Strategic co-alignment, Journal of Marketing, 51,pp. 1-14
  4. Chan, F.T. S., Chan, M. H., Mak, K. L. and Tang, N. K.H. (1999), An Integrated Approach to Investment Appraisal for Advanced Manufacturing Technology, Human Factors and Ergonomics in Manufacturing, 9(1), 69-86
  5. Copeland, T., Koller, T. and Murrin, J. (1995), Valuation: Measuring and Managing the Value of Companies, 2nd Edition, JohnWiley & Sons
  6. Hasbacka, M.(1996), Modified market Comparables method for Establishing Royalry Rates, A.D. Little
  7. Kaplan, R S.and Norton, D. (1992), The Balanced Scorecard - Measures That Drive Performance Harvard Business Review, 70(1), 71
  8. Khoury, Sam (1994), Valuing Intellectual Properties, Dow Chemical Company, 1-27
  9. McGrath, R G. (1997), A Real Options Logic for Initiating Technology Positioning Investments, Academy of Management Review
  10. Noori, H., Managing the Dynamics if New Technology, Prentice Hall, 1990.[2] Technosphere,,1999
  11. NTTC (1997), hppt:lliridinm.nttc.edu/topindex
  12. Panayi, S. and Trigeorgis, L. (1980), Multi-stage Real options: The case of Information Technology Infrastructure and International Bank Expansion, The Quarterly Review of Economics and Finance, 38,Special Issue, 675-692
  13. Saaty, T.L. (1980), The Analytic Hierarchy process, McGraw-hill
  14. Reily, R F.and Schweihs, R P. (1999), Valuing Intangible Assets, McGraw-hill. Skandia's annual report, http://www.skandia.se
  15. Smith, V. S. and Parr, R L(1994), Valuation of Intellectual Property and Intangible Assers, 2nd ed.,John Wiley & Sons
  16. Sveiby, K.E.(1999), The New Organizational Wealth, BK
  17. Tipping,J. W.,Zeffren, E.and Fusfeld, A.R (1995), Assessing the Value of your Technology, Research Technology Management, 38(5), 22-39
  18. Yun,M. H.,Choi, I.J., Han, S.H.,Ryu, T.B.,Choi,J. H. and Cho,M. H. (1999), Measuring and Evaluating of Retained Technology, Proceedings of the 1999 Conference of Korean Institute of Industrial Engineers, 72-75, Fal