대학생의 환경친화적 소비자 행동과 환경의식적 시민행동 성향 - 청주시 대학생을 중심으로 -

Pro-environmental Consumer and Environmentally Conscious Citizen Behavior Tendency of University Students in Cheongju

This paper was written to find the tendency of pro-environmental consumer behavior and environmentally conscious citizen behavior of university students. The difference between two behavioral tendencies were existed and variables influenced on those tendencies each other. The results were as follows: 1. The pro-environmental consumer behavior of university students was consisted of five tendencies, such as practice in life, environment preservation, environment consideration, patience in uncomfortableness and diversity in circumstances. 2. The environmentally conscious citizen behavior of University students were consisted of four tendencies, such as environment contamination, self-centered, resource economy, pollution reduction. 3. The pro-environmental consumer behavior tendencies of university students were inconsistent with those of environmentally conscious citizen behavior. 4. The variables influenced on those tendencies were sex, concern in environment problem and living condition.