A Study on Materialism of University Students

대학생의 물질주의 가치관에 대한 연구

The purpose of this study was to examine the influences of the materialism of university students. The data were collected for 331 university students. The data were analyzed by the package of SPSS program. The methods of analyses included basic descriptive categorical analysis (frequencies, means, percentages) as well as t-test, one way ANOVA, and multiple regressions. To summarize major findings from the analysis: (1) A significant difference was found in the materialism of university students by the socio-economic variables such as the amount of pocket money. (2) A significant difference was found in the materialism of university students by more self-esteem than life satisfaction. (3) A significant difference was found in the materialism of university students by parent's materialism and competitive achievement pressure. (4) According to the multiple regression analysis, it was found that the materialism of university students was influenced by the order of self-esteem, parent's materialism and competitive achievement pressure.