한국생활과학회지 (Korean Journal of Human Ecology)
- 제11권2호
- /
- Pages.197-209
- /
- 2002
- /
- 1226-0851(pISSN)
- /
- 2234-3768(eISSN)
외래관광객의 패션상품 구매동기의 측정척도 개발에 관한 연구
Development of the Measured Scales for Purchasing Motivation of Inbound Tourists about Fashion Goods
- Cho, Ji-Hyun (Research Center, Korea Textile & Fashion Institute) ;
- Suh, Chul-Hyun (Dept. of Tourism Management, Daegu University) ;
- Chang, Kyung-Soo (Dept. of Tourism Management, Daegu University)
- 발행 : 2002.06.30
초록
The purpose of this research was to develop of measured scales for purchasing motivation of inbound tourists about fashion goods. A self-administrated questionnaire survey method was conducted among foreign tourists visited in Dongdaemun market. Data from 615 of inbound tourists were analysed by using factor analysis. As the results of the survey, 6 factors related purchasing motivation were derived; satisfaction, practicality, fashion, memory of tourism, eonomy and impromptu. The adequate indexes were shown from final models, such as RMR=.047, SMSEA =.043, CFI=.935, GFI=.956, AGFI=.937 and NFI=.888. It means that these values are appropriate to the measured scales for purchasing motivation of inbound tourists for fashion goods.
키워드