기업간 전자상거래 성과 제고를 위한 가상시장의 지식확산체계에 관한 연구

A Study on Knowledge-Diffusing Mechanisms of e-Marketplace to Promote Performances of B2B Transactions

The emergence of business-to-business e-marketplace spanning both vertical and horizontal markets has relandscaped the competitive playing field in nearly every industry over the past few years by aggregating scale and spends, increasing market and value chain transparency, automating transactions along the value chain. The traits uncovered in business-to-business e-marketplaces are the taking initiative of leading companies in e-marketplace, value chain composing of promoting commerces etc, wide alliance network, and B2B in relation to B2C etc.