Current Status and Developmental Strategy for the Flower Industry in Chungnam Region

충남 화훼산업의 현황과 발전방향

Rank of Chungnam's flower industry in Korea is sixth in the number of flower fanning household and fifth in the flower cultivating land size in 2000. However, based on the SWOT analysis of Chungnam's agro-environmental factors influencing flower growing, it is noted that further shift of the regional flower industry up to 2nd highest rank nationally can be demonstrated. Strategies for achieving such targets are suggested as follows ; 1) specializing in flower varieties with regional comparative advantage, such as orchids, lily and rose, 2) establishing the educational system for farmers to manage the risks of market price fluctuation, flower cultivation and agricultural finance properly, 3) enlarging the investments in R&D and research facilities 4) assigning the efficient function and communication among the local government, farmers and agricultural marketeers so as to increase the flower exportation.