농업과학연구 (Korean Journal of Agricultural Science)
- 제29권2호
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- Pages.109-121
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- 2002
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- 2466-2402(pISSN)
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- 2466-2410(eISSN)
전자상거래를 이용한 농산물 마케팅의 활성화 전략
Strategies for Adopting E-Commerce System into Agricultural Marketing
- Kwon, Yong-Dae (Dept. of Agricultural Economics, College of Agriculture and Life Sciences, Chungnam National University) ;
- Kim, Eung-Cheol (Dept. of Agricultural Economics, College of Agriculture and Life Sciences, Chungnam National University)
- 발행 : 2002.12.31
초록
In the near future information technology will make more extensive applications to agricultural marketing system through e-commerce system. This paper is to investigate the current trends of e-commerce in agricultural marketing and suggest strategies for increasing agricultural product sales at the farm level as follows ; 1) price and quality control for attracting customers 2) increasing brand power for marketing promotion, and 3) devising more convenient website for internet users.
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