Spatial Information Research
- Volume 10 Issue 4
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- Pages.567-578
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- 2002
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- 2366-3286(pISSN)
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- 2366-3294(eISSN)
Design of gCRM system integrated with LBS
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Park, Key-Ho
(Department of Geography, Seoul National University)
;
- Jung, Jae-Gon (Mobile Platform Institute, iMobile Technology Co. Ltd.) ;
- Hwang, Myung-Hwa (Mobile Platform Institute, iMobile Technology Co. Ltd.)
- Published : 2002.12.01
Abstract
The success of gCRM depends on the availability of adequate, real-time data about customers' location and the provision of diverse value-added services utilizing it. In the existing gCRM systems, however, it seems that the positional precision of customers' location is very low, and further that the services based on real-time location data are not provided. In order to overcome these weaknesses and extend the limited scope of gCRM, we suggest a new design of gCRM system integrated with LBS. We also describe in some detail the system prototype for such an integration.