패밀리 레스토랑 고객만족이 재방문에 미치는 영향 요인에 관한 연구

A Study on Effective Factors of Repeat Customer′s Satisfaction on Family Restaurant

  • 발행 : 2002.12.01

초록

The purpose of this thesis is to find the effect of family restaurant quality on the customer satisfaction level. As these days well development industrial society, not only service business but also most of business area needs to high quality service. According to taking this importance into account, this researcher performed the literature on the service quality and the degree of satisfaction level through a theoretical consideration. In addition, an empirical survey was performed with the subjects of customer in family restaurant in Korea. The collected material through SPSS10.0 was analyzed by statistical methods such as frequency analysis, Cronbach's a, and regression analysis.

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