Journal of the Korea Safety Management & Science (대한안전경영과학회지)

Korea Safety Management & Science (대한안전경영과학회)
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Analysis Procedure For CBM Using Web-Log

웹 로그를 이용한 고객행동모델 분석방법에 관한 연구

  • 서장훈 (명지대학교 산업시스템공학부) ;
  • 박명규 (명지대학교 산업시스템공학부)
  • Published : 2002.12.01
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Abstract

In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. from this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

Keywords

References

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