A Study on Determining Weight of Lifetime Value(LTV) using Analytic hierarchy Process(AHP)

계층분석과정을 활용한 고객생애가치 가중치 결정에 관한 연구

  • 양광모 (명지대학교 시스템공학부) ;
  • 강경식 (명지대학교 시스템공학부)
  • Published : 2002.09.01

Abstract

Today's environment of enterprise is changing, They have to face customer' demands with the right product, the right service and supply them at the right time. And also cut down logistics and inventory cost and bring up the profit as much as they can. This means the change of putting enterprise first in importance to putting customer first importance. therefore to correspond to customer's demand, shorting lead time is becoming a essential condition. The answer to this changes of environment is supply chain management. In this paper, It consolidates the necessity on a LTV(Life Time Value) and analyzes data which is concerned of Customer Value. Under the these environments, defines the LTV(Life Time Value) rule that can improve the customer value. We solved this problems using AHP(Analytic Hierarchy Process) for consistency at relationship matrix, AHP(Analytic Hierarchy Process) is based on Saaty's consistency rate. If consistency rate is under 0.1 point, preference rate's weights are acceptable. This study develop a program for AHP weights and support Satty's consistency rate.

Keywords

References

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