The purpose of this study is to accumulate basic data to establish planning direction and planning factors for the environment-friendly apartment complex. For this purpose, the survey has been conducted to residents living in an apartment housing and graduate students, architects and research experts in the field. The major findings of this study are as follows; 1) The basic concept of planning factors for environment-friendly apartment complex are energy saving, resources saving, minimizing environment pollution, natural harmony, regional identity and pursuit of residents' health & amenity. 2) For the planning factors of environment-friendly apartment complex, the residents had a great regard for aspect of Low-Impact (energy saving, resources saving, minimizing environment pollution). The experts, on the other hand, had a great regard for aspect of High-contact (natural harmony, regional identity). 3) It was increase of prime cost that the residents and experts regarded as the most important problem of planning and purchasing of environment-friendly apartment. It thus appears that the promotion of environmental consciousness of residents taking in the portion of increased cost is crucial parts and also that the role of the connected aspects such as administration, construction companies and residents must be redefined in order to manage problems caused in process of the development of it.