착용자 인상효과의 시간적 안정성 -의복범주, 유행성, 착용자의 체형 변인을 중심으로 -

Temporal Stability of Wearer′s Impression Effect - The Accent of Garment Category, Fashion-Level and Wearer′s Body Type -

The purposes of the study were to investigate the effect of garment category, fashion-level and wearer's body type on the basis of temporal stability and to extend the contextual framework. The result was as follows 1) On the basis of temporal stability, Korean style, classic style, and large body type have more temporal stability than western style, fashionable style, normal body type. 2) On the basis of temporal stability of impression dimension, impression of appearance knave most temporal stability, next good-bad, next evaluation, next potency, and sociability. 3) In an interaction effect between measuring time and impression of evaluation, western, fashionable, classic style have the greatest interaction effect. In an interaction effect between measuring time and impression of appearance, western style, normal body type have the greatest interaction effect. In an interaction effect between measuring time and impression of good-bad, western, fashionable style have the greatest interaction effect. It is concluded that the results support the context framework on impression formation.