Journal of Fashion Business (패션비즈니스)
- Volume 5 Issue 1
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- Pages.87-96
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- 2001
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- 1229-3350(pISSN)
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- 2288-1867(eISSN)
A Study on the Wearing and Purchasing Behavior of the Direct Import-Fashion Brand
직수입(直輸入) 의류제품(衣類製品)의 착용(着用).구매(購買)에 관(關)한 소비자(消費者) 실태(實態) 조사(調査) 연구(硏究) - 하이 패션을 중심(中心)으로 -
- Sohn, Hee-Soon (Dept. of Clothing & Textiles, Sookmyung Women's University) ;
- Kim, Hyo-Sook (Dept. of Clothing & Textiles, Konkuk University) ;
- Kim, Jin-Hong (Dept. of Clothing & Textiles, Konkuk University)
- Published : 2001.02.28
Abstract
The purpose of this investigation is to investigate exact information for Korean consumer's the wearing and purchasing behavior of the imported fashion brand. The subjects were 118 female and shopper came shopping in Kang-Nam gu, Seoul. The subjects is buyer purchase the direct import-fashion brand. A questionnaire was surveyed through direct interviews. Data was processed by a computer(SAS) and analyzed by using frequency, percentage,
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