패션비즈니스 (Journal of Fashion Business)
- 제5권2호
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- Pages.117-127
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- 2001
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- 1229-3350(pISSN)
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- 2288-1867(eISSN)
노년(老年) 여성(女性)의 자아(自我)이미지에 관(關)한 연구(硏究)
A Study on Self-Image of the Eldery Women
- Wee, Hye-Jung (Dept. of Clothing and Textiles, Sookmyung Women's University) ;
- Sohn, Hee-Soon (Dept. of Clothing and Textiles, Sookmyung Women's University)
- 발행 : 2001.06.30
초록
This study identified self-image of the eldery wemen by relatied to body-satisfaction, self-image, shopping-orientatons. For study, a questionnaire was used a method of mearsurement and eldery women in seoul and kyunggi were selected as a sample. Data was processed by SPSS PC+ program and analyzed by using frequency, percentage, t-test, factor analysis and Pearson's correlation. As a result, the body-satisfaction of eldery women was very low, their pursuiting self-image was gracios, younger, noble. The self-image classified grace attraction factor, intelligence factor and activity factor. Relationship between body-satisfaction and self-images was significant to gracious attractive factor and active factor. The shopping-orientatons classified brand name disply factor, personality pride factor, pratical benefit factor, prudence factor, planning purchase factor. Shopping-orientatons and self-images were significant to Pearson's correlation. The aim of this study help fashion contractors and retailers to establish effective marketing strategies.
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