Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
권호 표지

A Selection and Screening Procedure to Determine the Critical Design Variables from Consumer Preference Survey

전자제품의 소비자 감성 평가 결과를 이용한 설계 변수의 파악 절차

  • Han, Soo-Mee (Department of Industrial Engineering, Pohang University of Science and Technology) ;
  • Yoo, Keum-Sun (Department of Industrial Engineering, Pohang University of Science and Technology) ;
  • Yun, Myung-Hwan (Department of Industrial Engineering, Pohang University of Science and Technology) ;
  • Han, Sung-H. (Department of Industrial Engineering, Pohang University of Science and Technology) ;
  • Hong, Sang-W. (Department of Industrial Engineering, Pohang University of Science and Technology)
  • 한수미 (포항공과대학교 산업공학과) ;
  • 유금선 (포항공과대학교 산업공학과) ;
  • 윤명환 (포항공과대학교 산업공학과) ;
  • 한성호 (포항공과대학교 산업공학과) ;
  • 홍상우 (포항공과대학교 산업공학과)
  • Received : 20000900
  • Accepted : 20010300
  • Published : 2001.06.30
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Abstract

The image and impression characteristics of the consumer electronic products have become an important factor in purchasing decisions. This study aims to analyze and interpret the image and impression characteristics based on the consumer preference survey. The survey consisted of two parts. First part was to measure the predetermined 52 design variables that can represent the design variables of the products. In the second part, 60 subjects were requested to evaluate 36 audio/video electronic products on 25 different image attributes such as luxuriousness, attractiveness, and granularity. In this study, empirical data from the survey were analyzed through various multivariate analysis and ANOVA analysis. Additionally, this study suggested a statistical procedure that can be applied to select and/or screen critical design variables. It is expected that the results of this study can provide practical information to the designers of consumer electronic products.

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