한국생활과학회지 (Korean Journal of Human Ecology)
- 제10권4호
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- Pages.317-332
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- 2001
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- 1226-0851(pISSN)
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- 2234-3768(eISSN)
대형할인매장 이용 소비자의 구매행태 및 만족수준
Purchase Behavior and Satisfaction Levels of Wholesale Discount Store Customers
- Kim, In-Sook (Dept. of Family Environment, Seowon Univ.) ;
- Noh, Mi-Hee (Dept. of Home Economics Education, Seowon Univ.) ;
- Shin, Yu-Kyoung (Dept. of Home Economics Education, Seowon Univ.)
- 발행 : 2001.12.31
초록
The purpose of this study was to find the purchase behavior and satisfaction levels of wholesale discount store customers. Three hundred and eighty housewives who had buying experiences from wholesale discount stores at Gunpo city, Kyeonggi province were selected. The questionnaire survey method was conducted during August 3 to August 9, 2000. The major findings were as follows ; First, the major customers using wholesale discount store were found to be age over thirties and they bought food, such as vegetables and processed food stuffs. They visited wholesale discount store once or twice a week and spent
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