병원의 인터넷 마케팅을 위한 간호부서의 웹사이트 분석

An analysis of Web Sites on the Nursing Departments for Hospital Internet Marketing

  • 정면숙 (경상대학교 의과대학 간호학과, 경상대학교 건강과학 연구원 노인건강연구소 연구원)
  • Jung, Myun-Sook (Department of Nursing, College of Medicine, Gyeongsang National University, Gyeongsang Institute of Health Science, Gerontological Research Center)
  • 발행 : 2001.11.28

초록

Purpose : The purpose of this study was exploring current status of having home page on the hospitals which have more than 500 beds and analyzing web site on the Nursing Department among them. Method : Cases under analyzing were 92 hospitals which have their own home pages. And then, content analysis with 33 cases was used to evaluate web site of Nursing Department. Results : 1. There are 85(92.4%) home pages in the hospitals among 92 hospitals. 2. There are 33(35.9%) web pages on the Nursing Home page in the 85 hospitals which has hospital home pages. 3. The contents of web pages were 'Introduction of Nursing Department' (78.8% of Nursing Department), 'Home health care'(39.4%), 'Areas of Nursing department'(36.4%), 'Educational Opportunities'(36.4%), 'Research activities'(30.3%), 'Interaction'(27.3%), 'E-mail'(18.2%), 'Information providing to consumer'(15.2%), 'Hospice'(15.2%), 'Hot line, consultation'(12.1%) respectively. Conclusion : The results showed that most web sites of Nursing Department were consist of simple contents with simple purpose. Therefore, in this informational world, Nursing Departments have to try using internet marketing with well developed client centered web site.

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