전자상거래 활용 및 만족에 관한 연구 - 국가 간 비교 분석 -

Consumer Adoption and Satisfaction with E-Commerce - A Cross-Country Study -

The unprecedented growth of Internet technologies has made resources on the World-Wide-Web(WWW) instantly accessible to various user communities. While e-commerce has become as an important issue with the growth of the Internet, there are insufficient empirical research efforts concerning its status in Korea. The United States, in contrast, has made significant efforts in making empirical research regarding this issue. In this paper, we demonstrate not only how these contextual differences influence consumer satisfaction with the purchased products/services, but also what contextual constructs make consumers satisfied or dissatisfied. In addition, we tried to find the difference in the factors of consumer satisfaction between a developed country(i.e., United States) and a developing country(i.e., Korea) with regard to e-commerce. The study findings suggest that contextual problems need to be solved before e-commerce provides real benefits for consumers and businesses.