An Empirical Study on the Factors Affecting the Acceptance of Wireless Internet Services

무선 인터넷 서비스 수용의 영향요인에 관한 연구

Studies about wireless internet have been focused on technology issues and few studies were shown in the adoption of wireless internet services. This study uses Technology Acceptance Model in order to understand influencing factors in acceptance of wireless internet services. Reviewing by TAM related studies, this study regards the influencing factors as personal and social environmental dimensions in the case of wireless internet services, and these two factors are used. Two dependent variables-intention and current usage-are adopted for analyzing the effects of the two factors on two dependent variables via mediating variables. The results of this study show that age, frequency of mobile phone usage, occupation, and the recognition level of wireless internet services affected the intention and current usage of these services.